I created this logo for an online mental health support and resource blog catered specifically to Australians. The blog emphasizes actively seeking support, empathizing, and objectively understanding mental health problems and objectives without the stigma of popular tropes.
To instill this idea in the logo, I used positive and negative shaping to create two "black kangaroos" as is the blog's namesake, leaning in towards each other and supporting each other, as well as a set of determined eyes in a heart-shaped face. The goal was to create a sense of love, empathy, support and strength.
Created in Adobe Illustrator CS5.